Italian advertising platforms are undergoing significant transformations to cater to the increasing number of users accessing the internet through mobile devices
. This article delves into the evolution of Italian ad platforms in response to mobile technology, examining the surge in mobile applications and the emergence of location-based services. It also explores the advantages and obstacles associated with utilizing mobile ad platforms, along with strategies for optimizing ads to target mobile users effectively. Furthermore, it discusses the competitive landscape between Italian advertising platforms and other mobile-based services, while contemplating the future trajectory of these platforms.